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A theatrical room
Tenniel's illustrations, books and richly coloured scenography extended the story throughout ANTI:DOTE.
← ARTiSTORY experience portfolioAlice's Adventure
HERO HOSPITALITY CASE STUDY · BRITISH LIBRARY LICENSED
Alice's Adventure
High Tea
How a Victorian literary classic became a theatrical luxury ritual at ANTI:DOTE, Fairmont Singapore—designed to be tasted, explored and shared.
1890Source edition
20+Tenniel illustrations
30+Tea varieties
2024Singapore launch
THE CASE IN ONE MINUTE
A beloved story became
a bookable luxury experience.
Adventures in Storyland: The Nursery 'Alice' translated Lewis Carroll's adaptation for younger readers and Sir John Tenniel's celebrated illustrations into a limited-time afternoon tea.
At ANTI:DOTE, guests moved through a richly styled literary setting before discovering savouries, sweets and drinks shaped by the Queen of Hearts, the White Rabbit and the story's surreal world.
Literary heritageLuxury diningImmersive scenographyShareable guest journey
THE CREATIVE CHALLENGE
Preserve the story's character while meeting five-star expectations.
The experience needed to feel unmistakably Alice without becoming a conventional themed promotion. Every detail—from interpretation and interiors to plating and service—had to respect the source material and the refined language of a luxury hotel.
ARTiSTORY built a coherent cultural narrative around the British Library collection, then worked with Fairmont Singapore to carry that narrative through the complete guest journey.
View the ARTiSTORY project storyFROM PAGE TO PLATE
A story guests could
see, taste and inhabit.
The activation connected collection-led storytelling with culinary craft, a transformed venue and memorable photo moments—making the hotel itself part of the narrative.
THE COMPLETE HIGH-TEA RITUAL · ANTI:DOTE01
The story unfolds drawer by drawer
A sculptural presentation revealed savouries, sweets and warm scones in sequence, surrounded by the visual language of The Nursery 'Alice'.
- British Library collection inspiration
- Flamingo, playing-card and mushroom motifs
- A theatrical ritual designed for discovery and sharing
03
The source stays visible
Books, framed illustrations and interpretive details kept the British Library collection present throughout the hospitality experience.
- King's Courtroom references
- Original-edition storytelling
- Layered table and wall details
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A luxury service ritual
The concept worked through the hotel's existing afternoon-tea operation, giving staff a clear narrative and guests an experience that remained recognisably Fairmont.
- Daily bookable sessions
- Multigenerational appeal
- Food, beverage and cultural retail potential
CULINARY CLOSE-UPS
Every bite carried
a story detail.
Precise references to cards, clocks, mushrooms, books and the Wonderland garden gave the menu a distinctive visual identity at both table scale and camera scale.
Culinary photography courtesy of Fairmont Singapore.
INSIDE THE EXPERIENCE
One story.
Eight distinct moments.
Each image shows a different part of the live activation—from arrival and interpretation to dining, family audiences and original illustration details.
FROM COLLECTION TO HOTEL
Three partners.
One seamless guest story.
The project connected cultural authority, experience design and five-star hospitality operations in a single market-facing proposition.
British Library
Provided the licensed literary foundation, including The Nursery 'Alice' and Sir John Tenniel's illustration heritage.
ARTiSTORY
Developed the cultural-IP proposition, creative narrative, visual translation and audience-facing activation framework.
Fairmont Singapore & ANTI:DOTE
Hosted and operated the experience, bringing the concept to life through culinary development, beverage craft, service and the luxury venue environment.
Culinary & creative teams
Translated characters, motifs and story beats into refined savouries, sweets, drinks, styling and guest touchpoints.
VALUE FOR HOSPITALITY VENUES
Culture became
a reason to book.
The experience demonstrates how cultural IP can elevate a familiar hotel ritual into a distinctive destination programme without compromising service quality or brand character.
A credible cultural story gives the venue a proposition competitors cannot easily reproduce.
A globally recognised story welcomes families, literary audiences and luxury diners.
Distinctive food and scenography create organic visual content across the full guest journey.
The model can extend across menus, interiors, events, retail, packages and seasonal campaigns.
FOR HOTEL & VENUE PARTNERS
Turn cultural IP into
an unforgettable occasion.
ARTiSTORY creates collection-led hospitality activations for luxury hotels, destination restaurants and cultural venues—from concept and rights strategy to environment, menu storytelling, marketing and retail.